Monday, August 24, 2020
Executioner Angels The Battle of Gettysburg brought the dueling North and South together to the modest community of Gettysburg and on the edge of parting the Union. Gettysburg was as close as the United States got to Armageddon and The Killer Angels gives the entire everyday record of the fight that formed America's future. Michael Shaara recounts to the narrative of the Battle of Gettysburg through the eyes of the commanders and men associated with the activity of the fight. The chronicled record of the Battle of Gettysburg allows the peruser to encounter the fight actually and not the history book way educated in schools. A chronicled novel gives the realities direct and gives no critique by the individuals associated with history. The recorded record of the Battle of Gettysburg, as found in Killer Angels, gives the realities of the fight as observed through the eyes of Generals Robert E. Lee, Joshua Chamberlain, James Longstreet, also, John Buford. The sentiments and inward considerations of each General and the states of the fight are seen, heard, and felt by the peruser in the verifiable record. Shaara takes authentic permit with letters, the expressions of the men, and archives composed during the three horrible days of the fight. Shaara stays away from chronicled feeling and gives his own supposition towards the Civil War and the individuals. The verifiable record of the Civil War, the Battle of Gettysburg explicitly, in Killer Angels passes on the demeanor to toward war, demeanor towards the Civil War, and cause for battling the war of General Robert E. Lee, Joshua Chamberlain, James Longstreet, and John Buford. General Robert E. Lee increased aloof and amazing status as the central core of the South in the Common War, yet many didn't have a clue about his reasons and affections for battling the war. War and the butcher of others didn't intrigue Lee and he felt sympathy for the Union. Lee had opposing emotions towards war and says, He was definitely not just to serve in it yet he was to lead it, to make the arrangements, and issue the requests to execute and consume and ruin...he couldn't do that (Shaara 263). The Common War isn't in the flavor of General Lee, however feels it is his obligation, and he can't simply hold on and watch the war cruise him by. Michael Shaara says of Lee's explanation behind battling the Civil War , He found that he had no choice...Lee couldn't threaten his own. Thus what at that point? To hold on and sit idle? It had nothing to do with causes; it was not, at this point a matter of promises (Shaara 263). Shaara, through his editorial on General Lee, clarifies that Lee would not like to battle the war yet needed to. Lee felt it was his obligation to battle for his individual comrades, however not for a reason, land, or subjugation. So it was no reason and no nation he battled for, no perfect and no equity. He battled for his kin, for the youngsters, and the kinfolk, and not even the land, since the land merited the war, yet the individuals were, General Lee says (Shaara 263). General Lee battles for himself and must choose the option to battle, knowing in the end that he may not be right with his motivation and follow through on the cost sometime in the future. General Lee isn't an advocate of war, however he will serve his nation with respect and obligation on the off chance that vital. A man of goals and respect speak to the character of Union Colonel Joshua Chamberlain. Taking care of business of training, Chamberlain knows the belittling furthermore, ghastly nature of subjugation and has arrived at battle to end it. Chamberlain despises the entire thought of the Civil War and the passing and pulverization that goes alongside it. I utilized my sibling to plug an opening. Did it consequently as though he were nonessential, says Chamberlain (Shaara 304). He loathes the possibility that men, including his sibling, are ceasing to exist in the battle for servitude. The main reason he has confidence in the Civil War is that on the off chance that he the North didn't battle opportunity would be discolored and an incredible tragedy would happen. Chamberlain isn't a battleship and blood and doesn't savor war and its characteristics. The possibility of war by and large to Chamberlain was over the top, as he once expressed Man: The Killer Blessed messenger. Chamberlain accepts every other war have been pointless expect for the Civil War since it is an alternate sort of war.
Saturday, August 22, 2020
The Meaning of Life The most troublesome thing in life is discovering something worth living for. The second most troublesome thing is realizing when you've found it...... by Jamie Andreas OK, we should be carefree for once. We should not discuss some overwhelming subject. We should pick something progressively rational and fun. What about the significance of life? Indeed, the significance of life, and the reason for our lives. Youngsters (that gathering of individuals who are well on the way to start to play the guitar) love to consider this. Since they are going to leave on that piece of life called "being an adult", they like to interrogate whether there is anything regarding it that makes it worth the trouble. A multi year old understudy once put it to me piercingly. He stated, Ã¢â¬Å"When I take a gander at the world, and I see what the majority of the grown-ups I know are doing with their lives, and how they feel about their occupations, it isn't rousing. I tune in to individuals reveal to me I should play the game, and make a solid effort to get passing marks, so I can find a decent line of work what not. Everything appears to have about as much importance as going in to the library and remembering the whole card list! What for? What's the point?" Also, I said to him Ã¢â¬Å"You are spot on. There is no point. There is no importance to life." Also, I solidly accept that. I am going to make two focuses now. One, there is no importance to life; you should make the significance of life, and most particularly, your life. What's more, two, there most certainly is a reason to life, and particularly to your life, however you should find it. These two thoughts cooperate. When you discover your motivation, you will have the option to see an incredible "meaning". What does the word "meaning" mean? Individuals are continually soliciting what is the significance from life, what is the importance of death, what is the importance of me losing my employment, losing my hair, and so forth, and so on. All things considered, you see the fact of the matter is, there is no response to the inquiry since it is an inappropriate inquiry. Just an individual who doesn't have a clue what the word importance means will pose that inquiry. Which means implies "to perceive a hugeness past the thing itself, or at the end of the day, "to point to something past itself" And the acknowledgment of that criticalness, perceiving how anything you take a gander at focuses to something past itself, is an inventive follow up on the piece of each person, and it is additionally the duty of each person. When ... ...ur reason. Push toward what feels better. B.B. Ruler, Eric Clapton, Jimi Hendrix, all have utilized only the five notes of a minor pentatonic scale their entire lives! It is all they requirement for what they need to state. Perhaps you have to figure out how to understand music, possibly you don't. Perhaps you have to know many harmony reversals and scales, possibly you don't. It relies upon what you need to state with your music. What's more, what you need to state relies upon how you feel. How would you feel? Possibly you are baffled and befuddled when you consider this. That is acceptable. Disappointment is a push on the back, to make you move, so you will glance around and make disclosures. Ensure you use it that way. Try not to remain in one spot, or the push on the back will thump you over! The standard for the craftsman, for the performer, must be "if it feels better, do it". Following your inclination is the means by which that feeling becomes "solidified" into a bit of music, with the goal that it tends to be imparted and felt by another person. Terrible music is caused by individuals who don't really to feel their emotions. They may not know it, however their music has no importance, and no reason. Have you discovered something worth living for? Is it standing by to be perceived?
Friday, July 17, 2020
Reading Pathways John Steinbeck Of Mice and Men and The Grapes of Wrath being as commonplace as they are in the respective book-bags of high school freshmen and seniors, a post listing the three âpathwaysâ into the labyrinth of greater Steinbeck-dom might not seem like the most obvious one. The first thing to know about Steinbeck is that he was incredibly prolific, with sixteen novels to his credit, many of them quite long and delicately structured. The other thing I like to say (or to claim more accurately) is that unlike most authors of upwards of ten novels, nearly all of Steinbeckâs sixteen are brilliant, though only a few are widely read. Cannery Row I will only list one that is a common favorite, because it is so dear to me. I discovered Steinbeck not in a classroom but on a family trip through the Salinas Valley, the famed Central California setting that takes on a near mythic quality in most of his work. I was not more than fifteen at the time and I have what is for me a very rare lucid memory of my mother reading through Cannery Row as the farmlands whirled by my window and my father drove further North. I was just beginning to embark upon my love affair with literature at this age, and I remember being struck by the simple music of Steinbeckâs language as I am struck by it now as I open the book again to its most famous passage: âCannery Row is the gathered and scattered, tin and iron and rust and splintered wood, chipped pavement and weedy lots and junk heaps, sardine canneries of corrugated iron, honky tonks, restaurants and whore houses, and little crowded groceries, and laboratories and flophouses.â The discovery of Steinbeck coincided for me with that discovery that language could accomplish so much more and describe so much more, than I knew. I suggest that the reader, no matter her age, begin where I began with Cannery Row. Here, Steinbeck concerns himself most singularly with the theme of giving an account of place, of a town, of townâs gathering and scattering within itself, and of its music. We find ourselves in Lee Chongâs Grocery, on an expedition with marine biologist known as âDocâ collecting various sea creatures along the coast (a character based on Steinbeckâs friend the marine biologist Ed Ricketts, to whom the book is dedicated), and in the âThe Palace Flophouse Bar and Grill.â The structure of the book functions much like the introduction and development of the musical themes of an opera, interchanging between vignettes of its perennial people and places and essayistic interludes that attempt to capture the music of the town as a whole. It is in this sense a fitting introduction, or re-introduction, to the music of Steinbeckâs literary world, whose themes are often much darker. To a God Unknown (Suggested reading before East of Eden) Only his second novel, this slim book took the young Steinbeck five years to write (longer than he spent on either East of Eden or The Grapes of Wrath). In it, all the essential themes that have their mature expression in East of Eden begin to percolate and take form. The farmerâs deep, almost familial relationship to the land he tills is explored, with its ups and downs, its great harvests, its too many rains and too few rains. The nature of brotherhood, and the gulfs opened in the differences between brothers, comes to dominate the novelâs landscape. The protagonist, Joseph, bears a name that is never coincidental when attached to stories of brotherhood. The first brother a preacher and the second an alcoholic who is murdered early in the story, represent, in a sense, the two opposite ways for a son of farmers to cease to be a farmer. Joseph, however, has the deep soul of a farmer, and some of the novelâs drama takes place surrounding his brotherâs theological uneasiness wi th Josephâs continued conversations with a tree. These archetypal explorations of the relationship between people and the lands and towns they inhabit in Steinbeckâs Salinas Valley has for me always hinged on an insight not only into how life can be turned into symbolism, but also on less baroque and more profound insights that symbolism is effective because it resembles life. In Dubious Battle (Suggested Reading before The Grapes of Wrath) This second early novel of Steinbeckâs begins to develop the political and social themes that come to dominate his masterpiece The Grapes of Wrath, though In Dubious Battle is a masterpiece in its own right. Its title taken from Miltonâs Paradise Lost. This novel explores the loss of a different sort of paradise, the loss of modern utopias, a loss made all the more violent for its genuine clash against the indecencies, the unbridled exploitation of mass hunger, that Californiaâs large scale commercial farmers called the âlabor marketâ of the 1930s dustbowl migration. The book manages a rare feat, rare today and even rarer in the balkanized ideological climate of the early thirties. In Dubious Battle eviscerates both the brutality of the system that lead to the immiseration of farmers and comes to discover the boorish opportunism of âThe Party.â The ACP is never named directly, existing as âThe Partyâ in a royal sense throughout the book in a way that prophetically anticipates both Orwell and the horrors of âreally existing communismâ for a novel written many decades before the publication of Gulag Archipelago and from the perspective of the left. With many gut-wrenching descriptions of the insanity of starvation amidst fields of plenty that presage the most horrifying passages of Grapes of Wrath, In Dubious Battle also allows us access to the moral sensitivity of Steinbeck. It is a chronicle of the politicization, rise, fall of a single Communist organizer, who becomes a martyr the moment it suits the cynical purpose of his organization. It is a deep meditation on both the necessity and the tragedy of mass political activity that accomplishes the rare feat of being moral without being moralistic. Finally, it is a work with much to teach us in this era of renewed political anger and demonstrations of all ideological hues. Sign up to Unusual Suspects to receive news and recommendations for mystery/thriller readers. Thank you for signing up! Keep an eye on your inbox.
Thursday, May 21, 2020
Although In some cases I agree with the Wall Street Journal s article Your Internet Friends Are Real, I feel Kyle Chayka, the author, does not completely know what he is talking about.. In the article Internet friends are real too, Kyle Chayka stated multipley claims that I, as an individual whom has grown up with the internet, feel are not very well thought-out and are unaware of situations which make his claims untrue in a full sense. In Internet friends are real too, Chayka states Ã¢â¬Å"You donÃ¢â¬â¢t tend to find deep relationships online.Ã¢â¬ However, growing up I have had plenty of friends get into truly intimate relationships through online connections. Although the relationships were not face to face, does that mean they are not serious? A relationship is as serious as the individuals within it. The matter of communication has small effect upon the matter. If an individual is true and acts as themselves and not fake, and truly wants to be in relations with another individual for prosperity of each other s presence in their own lives then it is a Ã¢â¬Å"DeepÃ¢â¬ relationship. It is deep because the relationship is moved to the next level, as in, itÃ¢â¬â¢s a relationship that is not just for show. They have feelings for the other individual. Chayka claims if you look for online relationships that you can be easily Catfished (Catfish [noun]: Ã¢â¬Å"Someone who pretends to be someone theyÃ¢â¬â¢re no t. generally through using social media to create false identities.Ã¢â¬ If you go around and seek anyone toShow MoreRelatedFacebook Ethics Paper1600 Words Ã |Ã 7 PagesFacebook share information about the user over the Internet, where it can be freely accessed by anyone. This is where issues of privacy to the individual arise. As of July 2010 Facebook has more than 500 million active users, Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. As of December last year, Facebook called its 500 million users to review their privacy settings at the launch of its new userRead MoreAnnotated Bibliography1438 Words Ã |Ã 6 PagesEffect of Social Media on Society and Individuals | Chron.com. Small Business - Chron.com. Retrieved March 15 2013 lt;http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.htmlgt;. This is an article which talks about how the social networking system, although looks really great is in the same way has a negative effect in the society. False sense of communication is one of the many problems social networking faces. Social media sites such as;Read MoreEssay Online Dating1497 Words Ã |Ã 6 Pageshappened is that the technology started to be part of us that we cant live without. The Internet is one of the technologies which appeared in our lives, and now it is dominating our lives. The Internet is replacing many things in our lives : Email has replaced the postal services , E-shopping (e.g., ebay) is replacing regular shopping, and now you can arrange your dates and relationships on the Internet. Dating really changed in the few last years and meeting people online became not uncommonRead MoreCritical Analysis of Clive ThomasÃ¢â¬â¢s IÃ¢â¬â¢m So Totally, Digitally Close To YouÃ¢â¬ 826 Words Ã |Ã 4 Pages IÃ¢â¬â¢m So Totally, Digitally Close to You: Reflection Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking serviceRead MoreCyber Crimes on the Internet1117 Words Ã |Ã 5 Pages In 1995 the world wide web, also called the Internet, was made, although the Internet may be found all the way back in 1958. The internet used to be the place the nerds hung out when it first started now everyone is on the internet. By the millennium the web became a world wide phenomenon. You may now order pizza from your computer talk to your girlfriend or boyfriend, and even play a game with a friend in another country. With this new technology also comes with it a whole newRead MoreThe Fascination Of Social Network1403 Words Ã |Ã 6 PagesThe Fascination of Social Network Nowadays, people have their own cell phones, tablets personal computers. According to an article Social Media: The New News SourceÃ¢â¬ written by Kristin Marino, social networking sites are a top news source for 27.8% of Americans, ranking below newspapers (28.8%) and above radio (18.8%) and print publications (6%) (Marino). Because of these kinds of information technology products, not only teenagers start using social networking sites, but also our previous generationRead MoreSocial Networking: Online vs Offline Identities1154 Words Ã |Ã 5 Pagesthe world of the Internet. Social networking sites have become popular over the years, like twitter, which allows users to present themselves through their tweets using photos, hyperlinks, or hashtags. Boyd (2010) argued that social media platforms like Twitter encourages members to use their actual identities but it does not mean people are presenting themselves online the way they do in real life. A real-life persona is an identity that a person uses to present himself in the real world accordingRead MoreHow Can Earn Money Through An Affiliate Program?1210 Words Ã |Ã 5 PagesEarn Money Through an Affiliate Program By Jason Smith | Submitted On June 14, 2016 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Jason Smith If you are looking for ways to earn an income online, thenRead MoreThe Effects On Relationships From Social Media1171 Words Ã |Ã 5 PagesSocial Media Social media is incorporated in our everyday lives. It is used mostly to stay connected with friends, family and the media world in general, but sometimes, it is used in different ways in such it can have an effect on relationships. The issue about social media and relationships is that it can cause a lot of issues such as disloyalty, trust issues, etc. It is much easier to cheat on your partner nowadays as it is easy to simply erase all kinds of evidence social apps. An important conceptRead MoreA Brief Note On Social Media And Development1375 Words Ã |Ã 6 Pagesbeen able to communicate more with their friends and family than ever before. Social media websites like Facebook, Twitter, and many others, allow people to stay in touch with their friends and family regardless where they are (as long as they have access to the internet). Before the late 20th century teens would communicate with one another by letters or talk with each other face to face. It may seem little odd and/or le ss common now days with the internet and all of the new technology, but how people
Wednesday, May 6, 2020
ErtuÃÅ¸rul, the father of Osman I, arrived in Asia Minor from Merv, located in modern day Turkmenistan, lead 400 horsemen to aid the Seljuks of Rum against the Byzantines. After the dissolution of the Turkish Seljuk Sultanate of Rum in the 14th century, Asia Minor was divided into a patchwork of independent, mostly Turkish states, the so-called Ghazi emirates. Leader of one of these emirates was Osman I. In 1299, under Osman, his emirate extended the frontiers of Turkish settlement toward the edge of the Byzantine Empire. How the early Ottomans came to dominate their neighbors unknown because there is little known about the history of Medieval Asia Minor (Finkel). The following century after OsmanÃ¢â¬â¢s death in 1326, Ottoman rule began extending over the Eastern Mediterranean and into the Balkans. In 1326, just after Osman died, his son, Orhan succeeded him, captured the northwestern Anatolian city of Bursa and named it the new capital of the Ottoman state. The conquests of Orhan ended Byzantine control over northwestern Anatolia. The sultans that followed expanded into Europe via the Hellespont and into the Balkans. The Venetians lost the city of Thessaloniki to the Ottomans in 1387 and Serbian power in the region ended after the Ottoman victory at Kosovo in 1389. With the Balkans under their rule, the strategic conquest of Constantinople became a central objective for the Ottomans. The Turks succeeded in controlling nearly all prior Byzantine lands surrounding the city.
Angela L. Rhea Professor Mack ENGL-2327-XQ2 American Literature I February 28, 2013 The Narrative Technique of PoeÃ¢â¬â¢s Horror Stories Edgar Allan Poe writes Ã¢â¬Å"The Black CatÃ¢â¬ (695) and Ã¢â¬Å"The Tell Tale HeartÃ¢â¬ (691) in a narrative voice. In writing the stories he uses the narrator to tell about what happened and the acts that were involved when he did what he did. We will write a custom essay sample on The Narrative Technique of PoeÃ¢â¬â¢s Horror Stories or any similar topic only for you Order Now When telling the stories in first person as Poe did, it is hard to determine the real from the false in this type of narrative, as it was with Poe too. He told his stories from the mind of a madman, per se. He tells both stories from the mind of a mentally ill person or from a diseased mind as in Ã¢â¬Å"The Tell-Tale HeartÃ¢â¬ . The disease had sharpened my senses, not destroyed, not dulled them. (The Tell Tale Hears, 692)He talks about his disease, referring to his alcoholism being a mental disease. He proves many times throughout the story that he is a mad man. He talks about killing the old man because his eye reminded him of a bird, just the craziness of the human psyche. Poe has a way of showing and defining the human psyche in a demonic fashion. And yet at the same time act like he is not mad and that is what any normal person would do if they are bothered by something or someone. And he shows realism in doing these acts because of how he shows the human emotion in Ã¢â¬Å"The Tell Tale HeartÃ¢â¬ : Ã¢â¬Å"Yet for some minutes longer, I refrained and kept still. But the beating grew louder, louder! I thought the hear must burst. (The Tell Tale Heart, 693) When he was describing the guilt he had after killing the man. He thought it was his heart beating when in fact; it was his own heart pounding and pounding. These events support the idea that he is mad and confirms the fact that we do not know the reliability of the story at all. Edgar Allan Poe chose to tell his stories the way he did so that he would give the impression that he was not trustworthy. This works towards his efforts and would not be the same if told in present tense. Knowing this helps with the message of the story the author is trying to get across as in Ã¢â¬Å"The Black CatÃ¢â¬ , Ã¢â¬Å"For the most wild, yet most homely narrative, which I am about to pen, I neither expect nor solicit belief. (The Black Cat, 695) Here at the beginning of the story he leaves you wondering about the credibility of the details and curious if you can trust his story. Edgar Allan Poe wants us to experience the mystery and the climax and surprise that he presents in telling the story. He will start the story with what seems to be a hint of honesty. In Ã¢â¬Å"The Black CatÃ¢â¬ , he tells you about his childhood, Ã¢â¬Å"From my infancy I was noted for the docility and humanity of my disposition. My tenderness of heart was even so conspicuous as to make me the jest of my companions. (695) Then he immediately tells you of his alcoholism in Ã¢â¬Å"The Tell Tale HeartÃ¢â¬ . Poe does not suggest that any of this would label him as a mad man. He is all to proud of himself on how he was able to come up with the plot in Ã¢â¬Å"The Tell Tale HeartÃ¢â¬ when he stated, Ã¢â¬Å"You should have see how wisely I proceeded with what caution, with what foresight, wit what dissimulation I went to work! Ã¢â¬ Poe uses the narration to build up the suspense of the stories and how his human nature was pushed to the limits with the old manÃ¢â¬â¢s eye and with the black cat and the return of the black cat. He builds up the suspense and then leaves you a bit feeling sorry for him and trying to understand why he did what he did. Then he goes on to act like he has no feeling whatsoever about the killings. The he is almost justified, I mean, wouldnÃ¢â¬â¢t you be if you were him? And then human again as he narrates the apparent guilt he felt over the acts as being the key that ultimately got him caught. His mind played tricks on him and he didnÃ¢â¬â¢t notice it. http://www. sparknotes. com/lit/poestories/section8. rhtml MLA Citation Ã¢â¬Å"The Narrative Technique Of Edgar Allan PoeÃ¢â¬ . Anti Essays. 28 Feb. 2013 How to cite The Narrative Technique of PoeÃ¢â¬â¢s Horror Stories, Essays
Saturday, April 25, 2020
Table of Contents History of Coca-Cola CokeÃ¢â¬â¢s Globalization Strategy Effects of CokeÃ¢â¬â¢s International Strategy Managing New Markets Conclusion References Coca-Cola Company was established by Doctor John Pemberton who was a pharmacist in Georgia Atlanta. The coca-cola formula was created in a brass kettle in his garden. The name coca cola was recommended by his book keeper, Frank Robinson. Therefore, this paper focuses on the history and international development of Coca Cola Company.Advertising We will write a custom essay sample on International Development of Coca-Cola specifically for you for only $16.05 $11/page Learn More History of Coca-Cola The coca-cola drink was first sold at JacobÃ¢â¬â¢s pharmacy in 1886 with 9 servings per day. Coca-cola became AmericaÃ¢â¬â¢s most popular drink by 1890Ã¢â¬â¢s due to Asa CandlerÃ¢â¬â¢s aggressive marketing; he also reinvented the coca-cola formula. The drink was sold all over United St ates and later in Canada. Today, the coca-cola drink is sold in many countries across the world because the Company makes concentrate and sells it to licensed coca colas bottlers all over the world. These coca-cola bottlers create finished products in bottles and cans. The drink concentrate is mixed with water and sweetener and then distributed to retailers. The coca-cola has many cola drinks, which include the caffeine free coca-cola, diet coke, coca-cola cherry, coca-cola zero, and coca-cola vanilla. CokeÃ¢â¬â¢s Globalization Strategy According to Luthans Doh (2009), coke has spread globally and it is renowned worldwide. It has many customers in North America with 30% earnings, Latin America with 25% earnings, Europe and Middle East with 22% earnings, Asia with 17% earnings, and the least in Africa with % Earnings. Trade in many businesses has become global because of technology with improved communication channels and transportation. Many consumers have access to better prod ucts from many countries and this has led to coca-colaÃ¢â¬â¢s improvement in global marketing strategies. The coca-cola image is globally recognized, placing the company in the competitive edge. The company has a great symbol of value. Its bottling system allows countries to do business worldwide and also to maintain a business approach. To increase profits and sales, the Coca-Cola Company wants to change its image; for instance, the company aims at changing the shape of its bottles to cater for different markets. Another strategy for the growth of coke is to enlarge internationally where sales of soda are still growing, particularly in countries like China and Brazil. Also, the company considers the health concerns by introducing drinks with little or no sugar.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, Punima (2000) concurs that coca-cola started a social marketing s trategy by managing social media communications for over 206 countries. This enables the employees and partners around the world to speak on behalf of coca-cola and they are able to review the social buzz comments about marketing of products and are able to respond. This helps them to put important information on their websites. Similarly, CokeÃ¢â¬â¢s main objective in globalization is maintaining the sustainable growth with commitments for long term goals. It has a wide plan of innovation with improved efficiency and effectiveness. The company has created several brands that focus on health and wellness of different countries with different cultures. Apart from soft drinks, Coke has new brands of juice, sports drinks, water, milk, and coffee, and each day the company is looking for new ways to create other beverages for better nourishment and enjoyment. Effects of CokeÃ¢â¬â¢s International Strategy Coca-cola has gained trust from different countries because of the sale of non- alcoholic drinks and still continues to foresee the consumerÃ¢â¬â¢s needs all over the world. Annual marketing budget has increased with the launching of new products and helping the retail customers to get the most out of sales. With products being available worldwide, human resource deliver unique services and low cost products thorough survey of staffing services, proper pricing strategies and effectiveness. Globalization has led to multicultural and multi-linguistic leaders all over the world. This means that the company has hired managers across the borders who manage workforce planning and deal with transnational teams, manage competencies with cross-national recruitment, select and train, and manage attitudes and behaviors of cross-national labor force with different cultures. Korey (2003) argues that competition from other countries that sell coca-cola affects product innovation, which does not have access to supply chain or other resources available. Advertising We will write a custom essay sample on International Development of Coca-Cola specifically for you for only $16.05 $11/page Learn More Larger companies are likely to be more innovative than smaller firms. Countries with business friendly environment and easy access to supplies promote innovation and hence, highly innovative countries are able to perform better than the less innovative. In this regard, Coca-ColaÃ¢â¬â¢s decision making involves different people in different places. There is a difference in developing a plan for a single country as compared to that of multiple countries. This affects the companyÃ¢â¬â¢s decision making because it has to decide on the products and services that a company will sell, where and how to make those products and services, where and how it will sell them, how to acquire resources, and how to outperform the global competitive market. This helps to organize and ensure quality in their products. It is able to cope with c hange due to governmentÃ¢â¬â¢s policy, barriers and ban, political state of affairs as well as economic state. It is able to know internal and external environmental power and the opportunities available while identifying weaknesses and threats. Managing New Markets Waters (2000) affirms that Coca-Cola has been able to expand into new markets while protecting its core brands. It has come up with strategy formulation and implementation which has helped the company to assess its activities to ensure quality. Additionally, the company has to deal with change government policy and threats to maintain to new market segment. After entering the new market the company assesses the weaknesses and threats of the target market while trying to achieve strategic goals. It has used these strategies for entry into new markets: adaptation and conformity approach, low-price approach, security plan, product adaptation policy, and technical innovation plan. For marketers, culture is very difficult to understand because one may violate othersÃ¢â¬â¢ cultural norms without their knowledge. People from dissimilar cultures may feel uncomfortable in the presence of one another. For example, people in countries like the US can walk half-naked while others in the Arab countries or Muslims culture cover their bodies and thus, the company surveys their marketing targets before entry. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company creates a good working environment by first understanding different people with different cultures. Working with diverse people with different talents and ideas helps in easy distribution of products to countries and communities with different ethnicities. The company has embraced multicultural world, both in the market place and workplace, which is critical to long term sustainability. They also do surveys with diversity programs where issues affecting those groups are solved. Cross-cultural market research is done in two ways: primary research Ã¢â¬â where a company conducts surveys, interviews and observations of the target group; and secondary research Ã¢â¬â the firm gets information gathered by someone else (Luthans Doh, 2009). The company understands economic interdependence with cross-border movements of services, goods, and technology. Economic globalization increases economic combination between countries which makes the world appear as one market. Coca- cola has distributed its goods and services all over the world and hence, economies that are developed are incorporated with the less developed through direct foreign investment and cutback of trade. However, Coca-cola is affected by political factors which are the limit to globalization. Countries with great nationalists and militarism hinder international trade. The coca-cola company understands and deals with many governments, currencies, political and legal systems, and multicultural societies. There are cases where the government and public health officials raised concern for carbonated drinks which they believed caused obesity. This affected the demand for these drinks, but the company later produced diet cokes which are not carbonated. In some countries, the governments claims that the coca-cola has led to water scarcity with pollution, but it has come up with water conservation programs, especially in countries like India where they have come up with devices for collecting rain water. Changes in government laws and regulations in the US about non-refillable containers have affected the company. The non refillable containers are highly tax compared to refillables and so the company has minimized the no of non refillable containers. Conclusion Coca-Cola Company has long become globally known and has greatly improved from selling a few servings of beverages in a pharmacy to international global markets. It has achieved its goals due to dedicated transnational workforce with the aim of attaining high quality products. The company is appreciated worldwide and this has led to its spread in over 200 countries. In addition Coke deals with changing social values in developing its marketing strategy, which has given it a competitive advantage. In essence, Coca-Cola has developed aspects that enable it to run a global enterprise which refreshes people worldwide. References Korey G. (2003). Multilateral Perspectives in international Marketing Dynamics. European Journal of Marketing, 20(7), 34-42. Luthans, R. M. Doh, J. P. (2009). International Management: Culture, Strategy, and Behavior (7th ed.). New York: McGraw-Hill. Punima, B. (2000). Cultural and Critique and the Global Corporation. Indiana: Indiana University Press. Waters, P. (2000) Coca-Cola: An illustrated History. Garden city, New York: Double Day Company. This essay on International Development of Coca-Cola was written and submitted by user Damarion Mcdowell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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